An online listing in 2005, when I was living in Boston, began my journey to New Haven.
The notice stated that Endelman Gallery, a clothing and jewelry store, was for sale. I traveled to New Haven to check out the prime Chapel Street storefront and became enamored with the area.
Here’s to new beginnings! I purchased the store and renamed it idiom, with a decidedly lowercase i. (I chose “idiom” for its less common meaning, the third definition in the Merriam-Webster Dictionary: “a style or form of artistic expression that is characteristic of an individual, a period or movement, or a medium or instrument.”)
The shop has been serving New Haven’s female style hunters ever since with a careful mix of fine clothing, footwear, handbags, artisan jewelry and bath & body products. Lines include: Eileen Fisher, Karina, Neon Buddha, NYDJ, Fly London, Harveys Seatbelt Bags, Latico and TokyoMilk. There is an entire room of handcrafted jewelry which I refer to as “The Jewel Box.”
I left Neiman Marcus in Boston after purchasing the store and have never looked back. I love living and working in New Haven. A focus of mine is being a part of the thread of the New Haven community. Volunteerism is an integral part of my commitment to giving back. I joined the Junior League, a women’s organization, where I later served a term as president.
I enjoy being at idiom helping and chatting with customers who often “pop in to catch up” while shopping. We cater to a mostly 30-and-up crowd but attract women of all ages. We have grandmothers stopping in with their daughter and granddaughter and all three find something they admire and purchase.
My Yorkshire Terrier, Baxter, is in the shop every day with me and loves to greet customers. Hope we have the pleasure of meeting you soon in our shop and/or at www.idiomboutique.com. -Kimberly R. Pedrick